The online business arena offers many opportunities for growth for businesses that are structured well and built to overcome the many challenges that are found in the industry. Despite all the difficulties online businesses face, entrepreneurs like Don Ressler have been able to find the tricks for running successful businesses. Don Ressler is a passionate entrepreneur whose ideas led to the establishment of businesses that are now dominant in the European market.
He started his journey in business over one decade ago when he founded FitnessHeaven.com, a company that dealt in fitness products. At the time the company was launched on Brandettes, the market was not developed since not many people had embraced buying items online. Although he faced struggles with this idea, he was able to acquire special skills that helped him to manage future businesses. He learnt about marketing and managing a business in the highly competitive online environment. Don Ressler also understood the impact of different market forces and how running a business online feels.
After several years struggling with the idea, he managed to record some success. At this point, Don Ressler was motivated to further pursue bigger ideas, so to raise capital he sold the company in 2001. After handing over FitnessHeaven.com to Intermix Media, he joined Adam Goldenberg and they established Alena Media, which would work with businesses to offer them advertising services on HuffingtonPost.com. Alena Media performed remarkably well and beyond their expectations. The company generated millions from advertising alone.
In 2005, News Corp showed interest in buying Alena Media and they signed the deal to raise capital for better plans. After handing the company over, they immediately started brainstorming for their next move at https://pando.com/2014/08/28/breaking-justfab-raises-85m-at-what-sources-say-is-a-1b-valuation/. In 2008, Don Ressler and Adam founded Intelligent Beauty, a beauty outlet that stocks all types of beauty products. Intelligent Beauty has remained strong and profitable through the years and is one of their best businesses.
2010 brought a new era and opened new doors for the duo. They founded JustFab, a company that has been offering fashion products through a subscription system. JustFab is one of the most developed stores the duo ever launched and to develop the site, they applied for $33 million from Matrix Ventures in 2011. This money allowed them to upgrade the infrastructure. In 2012, JustFab ventured further into looking for funding and this time they were able to get $76 from several venture capitals, which included Matrix and Rho Ventures.