Probably nothing can be more encouraging to an entrepreneur than to have a great start to their day, especially one in the beauty and cosmetics industry where good hair and makeup days can make a huge difference. Doe Deere, an entrepreneur and unicorn in her own right knows this well and one thing she does quite well is sticking to a schedule and have everything planned to the last detail. Doe Deere founded Lime Crime several years ago, a hair and makeup brand that has taken over the ecommerce world in cosmetics.
According to Savoir Flair, the way Doe Deere gets things started is by waking herself at 8:30 AM on the dot every morning. A healthy night’s sleep from the night before has been a difference-maker for her here. She likes to make sure she gets a full glass of water before she gets to work making grits for breakfast and applying her makeup. Doe Deere has quite a selection of makeup which she gets started with by cleaning her face with Glossier and applying Murad moisturizer. She uses her own Lime Crime Matte Velvetine brands each day, and while she’s in the midst of this some of her favorite tunes are playing. Once she’s done, it’s special time for her cats and off to the office.
So what is it that makes Doe Deere click? She believes in the uniqueness of people and wants everyone to bring out their true colors without being embarrassed or judged in any way. She considers herself to be a unicorn and a big dreamer, and that’s what pushed her to start her own hair style and makeup brand. Doe Deere listens to what people have to say though, and her ideas combined with creative input have made Lime Crime what it is. She personally tests every product Lime Crime puts out before marketing it.
Doe Deere is a Russian-born woman whose first business was selling fake tattoos at age 13. She loves music and when she first came to the US, she started up a band that she expected would be her path to success. While she met her husband in this band, it ultimately didn’t make the big stage that she had hoped. She did have another dream in cosmetology, and this one she made successful by experimenting with her own hair dye colors and making her own brand name Lime Crime. Doe Deere started out marketing this company in New York City, but then took it to Los Angeles where it gained even more popularity. Lime Crime is sold online to customers all across the world today.