If you’ve been on Facebook recently, chances are that you’ve come in contact with Fabletics. It’s a company that’s taking the internet storm. Fabletics boasts a line of colorful and stylish athleisure-wear. It’s made to fit body types of all different sizes. Fabletics runs from an XXS all the way up to a 3X. They’ve tried to make it so as many different body types as possible can enjoy their clothing line. Fabletics markets it that way too. They’ve been known to post body positive advertisements showing just how great the clothes look.
Fabletics is different from all other athleisure-wear that came before them. That’s because their business model is one that is unique. For a long time, Fabletics was available entirely online. But to set themselves apart from big names like Amazon, they did things a little differently. They created a subscription-based model where people can browse Fabletics for what they like and purchase a large array of cute clothing from yoga pants to shirts, sports bras, and more! If people like Fabletics, they can even sign up for the subscription-based model where they get the option of buying new outfits each month at a discount.
According to Forbes, Fabletics is offering clothes at half the price of competitors. That’s what helps them do so well. They have created a clothing line that appeals to the average woman. The clothes offer enough support that you can work out in them. They’re cute enough that you can be seen in public in them. Plus, they’re affordable meaning they won’t break the bank. Fabletics is always running deals on leggings, outfits, and more.
Fabletics has recently opened up brick and mortar stores where people can try on the clothes first to see how they fit. This is great for business because the knowledgeable staff can also help people sign up for the subscription-based model so that they never have to miss out on the latest deals and hottest new styles.
Fabletics has also seen a great amount of success thanks to Kate Hudson who is a driving force behind Fabletics. According to Forbes, she is always front and center of commercials, advertisements, and more. Hudson wears the clothes because she believes in just how great they are. Hudson was chosen because she had quite the following from when she was an actress. She also is someone who is bubbly and passionate and that’s just who Fabletics needs behind the scenes!