Randy Ray and Wendy Lewis were long known as two of the most prolific entrepreneurs in the North American direct-selling business. After having founded a large number of successful firms, the couple had become legendary as well as very wealthy. In fact, by their mid-30s, Ray and Lewis had already amassed a large enough fortune to ensure that they would never again have to work. But they continued doing so out of the pure rush of creating great companies and their own drive for excellence.
But as the couple approached their 70s, they thought that they would finally give retirement a try. Now with a number of grandkids, who they loved to spend time with, Ray and Lewis thought that spending more time with family and with each other could only be a good thing. However, the innately driven couple didn’t count on exactly how big of a change going from international tycoons to Florida retirees would be. The couple quickly realized that they were not constituted for day after day of purposelessness. They began selling a few products out of their garage. Before long, Jeunesse Global had officially become a going concern.
Given their long track record of high-level success, it probably shouldn’t be a surprise that Ray and Lewis were able to avoid the missteps common to new business owners and begin growing their new venture quickly. But just how quickly would astonish even them. By the end of its first year, Jeunesse Global was doing nearly $1 million in sales. By its fifth year, it had thousands of distributors and was selling tens of millions of dollars per year in health and beauty products. Today, the company is estimated to be worth more than $1 billion, a level of growth that is almost unprecedented in the history of American business.
Behind all of this stunning success has been the company’s great products. With its Youth Enhancement System, Jeunesse Global has created a series of products that, for the first time, is allowing people to indefinitely postpone the worst effects of aging. In doing this, the company is helping to bring about Generation Young.