14 Jun

How Doe Deere Kickstarts Her Day In LA

Probably nothing can be more encouraging to an entrepreneur than to have a great start to their day, especially one in the beauty and cosmetics industry where good hair and makeup days can make a huge difference. Doe Deere, an entrepreneur and unicorn in her own right knows this well and one thing she does quite well is sticking to a schedule and have everything planned to the last detail. Doe Deere founded Lime Crime several years ago, a hair and makeup brand that has taken over the ecommerce world in cosmetics.

 

According to Savoir Flair, the way Doe Deere gets things started is by waking herself at 8:30 AM on the dot every morning. A healthy night’s sleep from the night before has been a difference-maker for her here. She likes to make sure she gets a full glass of water before she gets to work making grits for breakfast and applying her makeup. Doe Deere has quite a selection of makeup which she gets started with by cleaning her face with Glossier and applying Murad moisturizer. She uses her own Lime Crime Matte Velvetine brands each day, and while she’s in the midst of this some of her favorite tunes are playing. Once she’s done, it’s special time for her cats and off to the office.

 

So what is it that makes Doe Deere click? She believes in the uniqueness of people and wants everyone to bring out their true colors without being embarrassed or judged in any way. She considers herself to be a unicorn and a big dreamer, and that’s what pushed her to start her own hair style and makeup brand. Doe Deere listens to what people have to say though, and her ideas combined with creative input have made Lime Crime what it is. She personally tests every product Lime Crime puts out before marketing it.

 

Doe Deere is a Russian-born woman whose first business was selling fake tattoos at age 13. She loves music and when she first came to the US, she started up a band that she expected would be her path to success. While she met her husband in this band, it ultimately didn’t make the big stage that she had hoped. She did have another dream in cosmetology, and this one she made successful by experimenting with her own hair dye colors and making her own brand name Lime Crime. Doe Deere started out marketing this company in New York City, but then took it to Los Angeles where it gained even more popularity. Lime Crime is sold online to customers all across the world today.

 

Read more at https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine.

 

9 Jun

What Celebrities Bring to the Table for Fabletics

There is no clue as to what Kate Hudson is planning to do next when it comes to celebrity endorsements, and this element of surprise may a great competitive advantage for her company. No one was aware that she was teaming up with Demi Lovato for the Fabletics clothing brand. This caught many people off guard, but it has come as a pleasant surprise.

 

People that have heard about this partnership are seeing this endorsement unfold through social media. Kate Hudson has been able to promote the brand through her own social media, but having someone like Demi Lovato talk about the brand through her social media profiles as well gives Fabletics and even greater amount of brand recognition. This is something that Jeff Bezos of Amazon has not been able to capitalize on. He does not have the same social media presence that these women have when it comes to marketing clothes directly to other women. With a spectrum of celebrities that range from a young fresh face like Demi Lovato to a middle-aged crowd that Kate Hudson handles it is clear that celebrity appeal is vital. Even Goldie Hawn is able to lure an older crowd to Fabletics.

 

Kate Hudson has been able to deliver when it comes to building brand awareness for Fabletics. She knows that this is going to play an important part in appeasing investors when she goes public. Hudson is trying to get her IPO to a certain point, and she knows that she will have to utilize her celebrity endorsements and play up on her strength as a celebrity to take the brand forward. That is the main reason that Kate Hudson is the front woman for this brand. She is not the only person that has played a hand in the founding of Fabletics. There are others like Adam Goldenberg – along with Don Ressler – that have also had a part in developing this company. The difference, however, is that Kate Hudson is a celebrity. People know exactly who she is. They may wonder who Adam and Don are, but people are going to recognize Kate Hudson instantly. The same goes for Demi Lovato.

 

Fabletics is already grown tremendously, but there definitely is room for more growth. Kate Hudson is using her celebrity connections to get started, but she plans to do more expansion by opening more brick and mortar stores.